The NBA Becomes First League To Sign Deal With Official Betting Sponsor
The NBA announced today that they have reached an agreement with MGM that will give the gaming company rights to use league highlights, names, logos, and data, as well as market itself as the exclusive partner of the NBA and WNBA.
Commissioner Adam Silver was quick to add during the presser that the only thing exclusive about the deal is the MGM’s ability to say they are the partner of the league. The gaming company will not be the only one getting their highlights, data, etc.
The NBA is widely considered more progressive than most North American leagues, so the news of the partnership comes as no surprise.